The Championship Coaches' Playbook

12 KEYS.
ONE BETTER
PATH.

The keys are organized around the everyday challenges rising leaders face—not around trophies won. See which leadership practice you need most right now.

The original gold trophy from the book cover

PART 01: UNLOCK YOUR GREATNESS.

Lead yourself • Keys 1–4
01

MAKE YOUR VALUES HOME PLATE

Dave Roberts · Los Angeles Dodgers

02

CHOOSE DIRECTION OVER SPEED

Marv Dunphy · Team USA Volleyball

03

MAKE YOUR DIFFERENCE YOUR DIFFERENTIATOR

Jen Welter · NFL's first female coach

04

DRIVE RESULTS WITHOUT BURNING OUT

Coach “Spawn” · Esports

PART 02: UNLOCK YOUR TEAM'S GREATNESS.

Lead people • Keys 5–8
05

PUT PEOPLE BEFORE PERFORMANCE

John Mayer · LMU Volleyball

06

WHEN YOU LACK EXPERIENCE, BRING VALUE

Fabian Hürzeler · Premier League

07

HANDLE DIFFICULT PERSONALITIES ADEPTLY

Paul Westhead · NBA & WNBA

08

GIVE FEEDBACK THAT WORKS

Valorie Kondos Field · UCLA Gymnastics

PART 03: UNLOCK YOUR ORGANIZATION'S GREATNESS.

Build what lasts • Keys 9–12
09

BUILD A CULTURE OF SUSTAINABLE SUCCESS

Dick Gould · Stanford Tennis

10

UNLEASH POTENTIAL BY REMOVING INTERFERENCE

Cori Close · UCLA Women's Basketball

11

BOUNCE BACK FROM SETBACKS

Adam Krikorian · Team USA Water Polo

12

CREATE BELIEF WITH NO EVIDENCE

Captain Tal Stokes · Jamaican Bobsled Team

Try a leadership rep today

START AT
HOME PLATE.

From Chapter 1: Write down your three most important leadership values. For the next seven days, practice them without announcing them. At the end of the week, ask: “Would my team know those values just from watching me?”